Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical. Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor's many roles and details the skills needed to run a publication. Magazine Editing offers practical guidance on: * how to create an editorial strategy * how to lead and manage an editorial team * researching a market and finding new readers * dealing with budgets and finance * working with designers and production staff * legal, technological and ethical dilemmas * online distribution, social media and search engine optimisation * managing information overload * how to become an editor.
As every parent knows, kids are surprisingly clever negotiators. But how can we avoid those all-too-familiar walls, "That's not fair!" and "You can't make me!"? In The Game Theorist's Guide to Parenting, the journalist Paul Raeburn and the game theorist Kevin Zollman pair up to highlight tactics from the worlds of economics and business that can help parents break the endless cycle of quarrels and ineffective solutions. They show that some of the Magazine Editing : In Print and Online download epub same strategies successfully applied to big business deals and politics such as the Prisoner's Dilemma and the Ultimatum Game can be used to solve such titanic, age-old parenting problems as dividing up toys, putting down these screens, and sticking to a bedtime. Raeburn and Zollman open each chapter with a common parenting dilemma, such as determining who started fight or who gets a bedtime story first. Then they show how carefully concocted schemes involving bargains and fair incentives can save the day.
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Author: John Morrish,Paul Bradshaw
Number of Pages: 288 pages
Published Date: 01 Dec 2012
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780415608350
Download Link: Click Here
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